Crucial Trading It’s said people buy with their eyes. But we know you also buy with your head and your heart.We know you appreciate our unflinching commitment to sourcing the finest raw materials nature can sustainably and ethically grow. We know you appreciate us using time-honoured treatment and manufacturing processes. And we know you appreciate the craft and attention to detail that goes into each and every product, no corners cut. Our floorcoverings all come with a story. And provide the perfect stage on which to write yours. Wool Fabulous
Wool_Fabulous_Diamond_WFN501
A stunning new range, to bring the wow factor to any home. Experience a luxurious rippled feeling underfoot with Crucial Trading’s new Wool Fabulous range. Made from 100% wool, the graduated pile depth throughout the design creates a unique textural finish. The on-trend chevron pattern will make a design statement and is available in five different colourways and two design scales. Suitablity is for Heavy Domestic use 5m widths 50cm pattern repeat
Wool_Fabulous_Diamond_WFN501_Corner Stairs
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New Zealand Wool From the deafeningly silent, vast expanses of the mountainous regions of New Zealand comes one of the oldest and yet still most luxurious materials known to man. Kiwi wool, which can be found in many of our woollen floorcoverings (although we also source from comparable British producers), has long been prized for its fine texture, durability and, above all, purity. This is perhaps due to the sheep being free to roam one of the last truly unspoilt landscapes on the planet, where a purer rain nourishes the grass upon which they graze and falls upon their fleeces. The naturally wondrous material is entrusted to the imagination of naturally gifted designers – the end result being an enduring feast for the feet and eyes. LANEVE IS YOUR ASSURANCE OF ETHICAL,SUSTAINABLE QUALITY Crucial Trading is a proud partner of Wools of New Zealand’s Laneve initiative. This gives 100% traceability back to the farm from which each sheared coat came (a sort of baa code, if you will). All farms within the scheme are regularly and independently verified as adhering to stringent animal welfare and sustainability codes of practice. And of course, all are hand-picked by Wools of New Zealand for their consistent delivery of supreme quality wool. So you can enjoy peace of mind on every front. A number of products across our range already bear the Laneve mark. And we’re introducing more all the time. Proof we’re not just committed to better floorcoverings but also to better ways of doing things.
Wool_Fabulous_Ruby with linen twill seville border
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