Wool’s main benefits
• Natural
• Renewable/Sustainable
• Biodegradable
• Easy to Clean
• Perfect Choice for Allergies
• Resilient and Looks Better for Longer
• Hard Wearing
• Natural Insulator
• Maintains Warmth
• Thermo Regulating
• Improves Air Quality
• Odour Resistant
• Noise Reducing
• Flame Resistant
• Stain Resistant
About The Campaign for Wool: @campaignforwool
The Campaign for Wool is a not-for-profit international organisation that aims to raise awareness amongst consumers about the unique and sustainable properties of wool as a natural fibre, as well as promoting the many ways and products in which it can be used. The initiative was first conceived by His Majesty King Charles III in 2008, when he was The Prince of Wales, and then formally launched to consumers in 2010. As a serious environmentalist, His Majesty believes the natural, renewable origin and highly technical structure of wool offers fashion and interiors many superior benefits. .
In the UK alone, the Campaign for Wool has the support of farmers and many designers, brands, retailers, manufacturers and innovators spanning a host of finished product sectors including fashion, lifestyle interiors as well as a host of other applications and innovations. Choosing wool helps to protect the planet through the reduction in man-made fibres that ultimately go into landfill and the ocean and will help to safeguard the planet for future generations. Wool not only biodegrades in soil, adding nutrients back to the earth, but it also biodegrades in the ocean and water and therefore wool does not impact the planet with microfibre and plastic pollution.
The Campaign for Wool is jointly funded by some of the world’s largest woolgrower organisations. Key nation partners include British Wool, Australian Wool Innovation/The Woolmark Company, Cape Wools South Africa and Campaign for Wool New Zealand. All have shown incredible support and contributed to the global success of the King’s Campaign for Wool since its inception.
www.campaignforwool.org
About British Wool
British Wool is based in Bradford and is owned by approximately 35,000 sheep farmers in the UK. It collects, grades, sells and promotes British Wool to the international wool textile industry for use in flooring, furnishings and apparel.
For more information on British Wool contact britishwool@prohibitionpr.co.uk
About Aardman
Aardman is an employee-owned company, based in Bristol (UK) and co-founded in 1976 by Peter Lord and David Sproxton. An independent, multi-Academy Award® and BAFTA® award winning studio, it produces feature films, series, advertising, games and interactive entertainment. Current animated productions include a brand-new Wallace & Gromit film which is set for release in 2024, the studio’s first in-house game Chicken Run: Eggstraction, series 7 of Shaun the Sheep and a third series of The Very Small Creatures.
Its productions are global in appeal, novel, entertaining, brilliantly characterised and full of charm reflecting the unique talent, energy and personal commitment of the Aardman team. The studio’s work – which includes the creation of much-loved characters including Wallace & Gromit, Shaun the Sheep, Timmy Time and Morph – is often imitated, and yet the company continues to lead the field producing a rare brand of visually stunning content for cinema, broadcasters, digital platforms and live experiences around the world. Recent celebrated projects include the BAFTA® nominated feature film Chicken Run: Dawn of the Nugget, Academy Award® nominated short film Robin Robin, International Emmy® award winning Shaun the Sheep: The Flight Before Christmas, BAFTA® nominated preschool series The Very Small Creatures and the recent CGI comedy series for kids Lloyd of the Flies.
The studio runs the Aardman Academy, its world-class training facility delivering excellence in film and animation training and mentoring for students around the world. The Aardman Academy offers a variety of courses from intensive one-day workshops, to its flagship seven-month In-Studio Stop Motion course. All courses are delivered by industry-leading tutors and mentors with decades of experience. The Aardman Academy is an integral part of the business, representing the studio’s inclusive ethos and commitment to nurturing the animation talent of the future.
In November 2018 it became an Employee-Owned Organisation, to ensure Aardman remains independent and to secure the creative legacy and culture of the company for many decades to come. www.aardman.com
About Shaun the Sheep
Shaun the Sheep, Aardman’s family favourite TV series, is recognised the world over for its slapstick humour, distinctive look and strong, quirky characters and enjoyed across multiple media platforms. First appearing in Nick Park’s 1995 Academy Award® winning Wallace & Gromit ‘A Close Shave’, Shaun then went on to star in his own series, created by Richard Starzak which launched on BBC One in 2007. Shaun the Sheep is currently broadcast in 170 territories around the world and is an internationally celebrated icon with over 5.6 million fans on Facebook. In 2015 the first Shaun the Sheep Movie with feature film partner Studiocanal was released around the world to critical acclaim and the first half hour TV special aired as part of many broadcaster’s festive season. The feature film sequel Shaun the Sheep Movie: Farmageddon was released in October 2019 and nominated for an Academy Award® and was closely followed by a sixth season of the series in 2020. A new festive special Shaun the Sheep: The Flight Before Christmas was released in December 2021 and Aardman are currently in production on a seventh season of the series.
