British Wool and The Campaign for Wool announce the return of Shaun the Sheep as ‘ambaaa-ssador’ for a new initiative with leading carpet manufacturers, yarn spinners & carpet care companies. The Campaign, coordinated by British Wool and the WCFG, will run for 3 years through the network of flooring retailers across the UK.
The Shaun Loves Wool Campaign will highlight the benefits of wool carpets and educate consumers on wool’s natural sustainability and performance benefits.
We look forward to working with Aardman on this.
