Comfort
Sensory Comfort. The insulating effect of a New Zealand wool carpet keeps your home warmer, saving up to 13% on heating costs.
Temperature regulating. Nature has perfected wool to protect sheep from extremes of temperature. The crimp structure of wool traps millions of tiny pockets of air which create a barrier preventing heat loss.
Wool carpet provides natural insulation by reducing draughts and trapping warmth. In summer, wool carpets prevent heat from rising through the floor, helping to keep the room cool and comfortable, and wool feels cool to touch and soothing to walk on barefoot.
Moisture balancing. Wool’s unique structure repels liquid spills, yet attracts and absorbs up to 20% of its own weight in water vapour without feeling wet, or even damp.
As humidity rises, wool absorbs and stores the excess moisture. When the humidity drops, wool diffuses it back into the atmosphere again. Wool carpet provides a natural moisture buffer, helping to prevent condensation and dampness in your home.
Visual Comfort. A wool carpet enhances the ambience and comfort of any room in your home. New Zealand wool’s superior quality provides extensive design, colour and pattern flexibility, helps you to create any mood, from bright and cheerful to classic and opulent.
Wool is non-reflective creating a more welcoming and relaxing environment for you and your guests to enjoy.
Beauty
Brilliant Colour. New Zealand wool is the world’s purest and whitest with excellent dyeing characteristics that create long-lasting colours and clean pastel shades.
Colour Fast. The complex structure of wool ensures that colour is drawn right into the very heart of the fibre where it becomes locked in at a molecular level.
Because the colour is locked into your New Zealand wool carpet, it can’t be rubbed off by walking, furniture movement and other scuffing activities and will retain its good looks longer.
Light Colours. Exceptionally white, clean wool is essential when it comes to achieving delicate, light fashion colours. New Zealand sheep graze on open pasture under conditions that produce the whitest natural wool so you have an unsurpassed choice to even the most subtle of décor requirements.
New Zealand sheep are bred especially to create wool for the world’s finest carpets. Contaminants like black fibres are avoided, allowing light, fashionable shades that are not possible with wool from other sources.
Dye Absorption. Because of its high protein content, wool naturally absorbs dyes which make their way into the wool and attach themselves to the many receptive sites it offers. The natural affinity for dye is the reason why New Zealand wool carpets come in such a myriad of fashion shades and design combinations.
Design Enhancing. New Zealand produces 45% of the world’s premium carpet wool. The consistent purity of New Zealand wool makes it the first choice for many of the world’s leading carpet and rug makers.
Lustre. Wool from different breeds of sheep varies in the way they are crimped.
New Zealand wool has a sufficient crimp to ensure good resilience but is not so tight that it smothers the natural lustre of the fibre.
New Zealand wool carpet appears brighter with a more sumptuous colour and sheen.
Textures. Wool can be woven or tufted into many textures and styles which allow for maximum design flexibility.
Wool carpets come in a myriad of colours, textures and patterns that enhance the comfort and practicality of your floor while transforming the way you work, play and relax.
Visual Effects. Wool carpet and rugs can be used to delineate between spaces in your home and can create zones for relaxation, for entertaining and comfort.
Many modern homes use hard floors in areas with indoor/outdoor flow and carpet to create contrasting zones for relaxation and comfort.
Professional interior designers use New Zealand wool carpets for design impact and to soften large architecturally designed spaces by making them more inviting.
Easy Care. Wool has a complex structure of tiny outer layers surrounding an elastic core. Wool naturally resists hides and releases soil and stains.
Cleaning. Your New Zealand wool carpet will maintain its performance and appearance with regular vacuuming and periodic professional cleaning.
As dirt particles make their way into your carpet, they are caught by the microscopic ridges that protect the outside of the wool. These ridges keep the dirt particles high on the pile where they can be easily removed by vacuuming. This natural attribute prevents dirt from becoming embedded in the carpet and contributes to wool’s long lasting good looks.
Maintenance. The best way to provide long-term maintenance for your carpet is with periodic professional cleaning.
During professional cleaning, the wool absorbs water vapour which causes it to swell and shrug off dirt particles which are more easily picked up during the cleaning process. Professional shampoos can also break up and remove oily deposits.
Enduring. Wools of New Zealand branded carpets are independently tested to ensure they meet stringent performance requirements, ensuring lasting beauty.
Soil Resistant. Wool is naturally soil resistant because of its protective outer layer, which traps dirt in the upper areas of the carpet pile so that it can be easily removed by vacuuming.
Wool also hides soil particles away from view, so your carpet will look cleaner for longer.
Stain resistant. 88% of spills in the home are water-based. Wool is water-repellent due to a fine natural protective layer. If liquid is spilt on your wool carpet, it will form beads on the surface, allowing time for you to blot the up before they can be absorbed and cause a stain.
Ages Gracefully. A New Zealand wool carpet, like a beautiful piece of wooden furniture, ages gracefully over time, making it a long term investment.
Even as the fibres begin to wear from the surface, a New Zealand wool carpet will retain its good looks.
Resilient. Wool is made up of millions of tiny springs, formed by the corkscrew shape of the crimp that is permanently set into the wool as it grows. Wool can withstand being stretched or compressed by as much as 30% of its length and still springs back to its original dimensions and shape. Indentations left by heavy furniture will spring back up as the fibres absorb water vapour from the air or during professional cleaning.
Touch. Wool is naturally tough because it has developed over thousands of tears to protect sheep from all sorts of climatic and environmental conditions.
Wool is so strong it is even used to make tennis balls and the filling in professional baseballs. Wool can be bent and twisted over 20,000 times without breaking or losing its shape and springiness. This means a wool carpet will retain its good looks and natural benefits, even under the most trying conditions.
Temperature Safe. The unique natural structure of wool means that a burning ember or cigarette will not cause a wool carpet to immediately catch alight or melt. This allows time to safely retrieve the burning object before serious damage can occur. Any burning that may occur forms a cool self-extinguishing char which is easily brushed away.
A Synthetic carpet can be permanently damaged by melting from exposure to a flame or heat.
